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APOORV KUMAR SINGH

A Marketing Manager who thrives on crafting compelling growth strategies and weaving engaging stories. When I’m not immersed in the world of marketing, I can be found lost in a good book, conquering virtual worlds in video games, or enjoying the simple pleasures of dog parenting.

Hello there! I’m a battle-tested Marketing Manager with a knack for transforming marketing strategies into measurable success across various industries. Currently, as a Marketing Consultant in the vibrant Bay Area, I apply my extensive toolkit to empower startups to scale and excel. My recent endeavor had me diving in with a non-profit to help launch a new telehealth service by developing end-to-end customer journeys, implementing technology solutions, creating onboarding and training content, and creating end-user communications.

My adventure began at Microsoft, where, as a Customer Success Manager, I sharpened my abilities in fostering customer relationships and aligning technical solutions with business objectives. Eager to delve deeper into marketing, I pursued an MBA focusing on strategy and marketing at New York University. This academic endeavor not only deepened my marketing acumen but also equipped me to drive impactful initiatives.

At Tricon Infotech, I captained a team to boost our digital footprint, enhance our content delivery, and expand our social media influence significantly. This effort seamlessly integrated with our sales strategies, amplifying our pitch effectiveness. As the Head of Marketing at ContentNinja, I was instrumental in skyrocketing revenues by 233% over 18 months and tripling our HubSpot-managed revenues, solidifying our market presence.

When I’m not crafting marketing strategies, you might catch me engrossed in a new thriller, exploring the latest video game, or enjoying time with my dogs. Each day, I merge professional expertise with personal interests, fostering growth in every realm.

Places I have worked...

Microsoft
Tricon Infotech
ContentNinja

My Alma Maters

Manipal Institute of Technology
NYU Stern

About me outside of work...

At heart, I’m a dog-loving, sports-enthusiastic nerd with a lifelong passion for reading. From my early days devouring series like The Hardy Boys, Goosebumps, and The Secrets of Droon, I’ve been hooked on thrillers. Nowadays, I eagerly anticipate the latest releases from authors such as Jeffrey Deaver, Matthew Reilly, and Jeffrey Archer.

I’m also an avid gamer, embracing all platforms with open arms—I own an Xbox, PS5, and Nintendo Switch. My favorite genres include RPGs, story-driven FPS, and horror. Currently, I’m deep into horror, revisiting Alan Wake and then the Resident Evil series.

Since moving to the Bay Area, I’ve rekindled my love for cricket, spending most weekends playing T20 tennis ball cricket. When I’m not on the cricket field, you can find me cheering for Manchester United—GGMU! Soccer is another passion of mine.

Though miles away from home, my two German Shepherds in India are never far from my thoughts; catching up with them on video calls is the highlight of my day.


I am basically a dog-loving, sports-enthusiastic nerd.

I have been reading for as long as I can remember and am a huge fan of thrillers. I grew up with The Hardy Boys, Goosebumps, and The Secrets of Droon and eagerly await the latest books by authors like Jeffery Deaver, Matthew Reilly, Jeffery Archer, and many others.

I also love video games and take a strictly neutral stance when it comes to the console debate(I own an Xbox, PS5, and a Nintendo Switch). I especially love RPGs, story-driven FPS, and horror. I am just waiting to get my hands on Spider-Man 2 and Alan Wake 2, which will take up quite a bit of weekend time at the end of this year.

I rediscovered my love for cricket after moving to the Bay Area, and on most weekends, I can be found enjoying a T20 game of tennis ball cricket. Outside of cricket, I love watching soccer and am a lifelong fan of Manchester United, GGMU!!!

I am a huge dog lover and really miss my 2 German Shepherds back home in India; seeing them on video calls with my family is one of my favorite parts of the day.

 

Books
Cricket
Video Games
My dogs

Testimonials

“Apoorv is an energetic and hard working professional. It is great to see him continously spending his time in learning new things and incorporating those ideas in his work. He also invests time in the development of his teammates, which makes him an asset to any team. I wish him luck and I’m sure of his success in all future endeavours.”

Anumeha Bansal

“Apoorv’s been a force of nature at ContentNinja. He came in as the COO and managed our key projects for the North American market. He has led marketing and operation teams across the board, while delivering impactful outcomes in his client-facing roles. After that, he single-handedly set up our martech division, taking us from an implementation partner to a platinum-tier HubSpot Solutions Partner in under two years. It has been a pleasure and a privilege working with him – I wish him the very best and envy the team that he joins next.”

Mayank Gulati

“ContentNinja has been a great team to work with! The team got a thorough understanding of our needs, and Apoorv helped us set up our sales and marketing hubs in a way that made migration easy. The team’s hands-on training ensured that we were setting up complex and highly useful workflows from the first month.”

Anirudh Sharma

“We implemented HubSpot but it was completely new for us as our team had experience on other Marketing Automation Tools (MATs). But we are profoundly thankful to ContentNinja Team for making the HubSpot onboarding a breeze. These guys not just helped us with the complete walkthrough of each functionality of the platform but deeply assisted us to excel at each modules be it sales hub or Marketing Hub.They indeed helped us to launch our campaigns live and make use of the HubSpot features with some real data and insights.One instance if I could recall was their top guy helped us with the workflow till late 11 in the night so as we meet our launch time. TL;DR- They’d handhold you at each step and proactively assist more than you could expect an agency to deliver. So kudos to ContentNinja guys, we really enjoyed working with you. My rating beyond 5 STARS . Cheers :)”

Sandeep Singh

“For our HubSpot onboarding, we were looking for a partner who would work with us for the implementation of the platform and not just provide trainings to our team and we definitely made the right choice going with ContentNinja. They ensured that our internal processes were mapped onto HubSpot in a seamless manner and also provided great suggestions based on industry best practices that could be incorporated into our processes easily. Their training sessions with our teams and willingness to go the extra mile to resolve our doubts really helped us get started with making full use of the platform quickly.”

Gurleen Singh

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