APOORV KUMAR SINGH
I'm a product marketing leader helping early- and growth-stage B2B SaaS and AI companies build their GTM and marketing functions. I own the full PMM stack — positioning, competitive intelligence, and launch — and drive the acquisition and enablement work that ensures the strategy lands.
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Career Highlights
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My Journey
Kickstart at Microsoft
Started my career at Microsoft in India, managing enterprise accounts worth $300k ARR. This is where I learned the fundamentals: that retention is just as important as acquisition, that data tells a story, and that relationships drive business. I specialized in turning around at-risk contracts, growing them by 50% through tailored engagement strategies.
The NYU Stern Chapter
Left corporate stability to pursue an MBA at NYU's Stern School of Business in 2016. This wasn't just about adding credentials—it was about expanding my toolkit, understanding the American tech ecosystem, and positioning myself for leadership roles in high-growth companies.
The ContentNinja Breakthrough
This is where everything clicked. At ContentNinja, I led multi-channel strategies that drove 233% revenue growth in 18 months. Increased HubSpot revenues by 300% and took the company to Platinum Tier partnership. I learned to build systems that scale, manage client relationships at volume, and drive results through integrated marketing campaigns.
The InterspectAI Build
I built InterspectAI's marketing and product marketing functions from scratch, leading the GTM strategy for an AI interview platform across B2B and B2C segments. Secured a ~50-person waitlist for the B2C product in approximately 6 weeks and drove organic growth, reaching ~600 monthly visitors and 500+ LinkedIn followers within the first 6 months. This is where I got to apply everything I'd learned about building, positioning, and growing tech products.
What People Say
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Let's Connect
Whether it's marketing strategy, cricket tactics, or video game and tv show recommendations—I'm always up for a conversation.
