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Marketing Leader

APOORV KUMAR SINGH

13+
Years in Tech
7+
Marketing Years
B2B
SaaS Focus

I build growth engines for B2B SaaS companies—from strategy to execution, from zero to scale. Dog dad and sports enthusiast bringing authenticity to tech marketing.

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Apoorv Kumar Singh

Career Highlights

← Scroll horizontally to explore my journey →

Journey - Monochrome Design

My Journey

01

Kickstart at Microsoft

Started my career at Microsoft in India, managing enterprise accounts worth $300k ARR. This is where I learned the fundamentals: that retention is just as important as acquisition, that data tells a story, and that relationships drive business. I specialized in turning around at-risk contracts, growing them by 50% through tailored engagement strategies.

02

The NYU Stern Chapter

Left corporate stability to pursue an MBA at NYU's Stern School of Business in 2016. This wasn't just about adding credentials—it was about expanding my toolkit, understanding the American tech ecosystem, and positioning myself for leadership roles in high-growth companies.

03

The ContentNinja Breakthrough

This is where everything clicked. At ContentNinja, I led multi-channel strategies that drove 233% revenue growth in 18 months. Increased HubSpot revenues by 300% and took the company to Platinum Tier partnership. I learned to build systems that scale, manage client relationships at volume, and drive results through integrated marketing campaigns.

04

The InterspectAI Build

Currently building InterspectAI's marketing function from absolute zero. Leading GTM strategy for an AI interview platform across B2B and B2C segments. In 6 months: ~600 monthly website visitors, 500+ LinkedIn followers, and a clear path to scale. This is where I get to apply everything I've learned about building, positioning, and growing tech products.

What People Say

"
"Apoorv is an energetic and hard working professional. It is great to see him continously spending his time in learning new things and incorporating those ideas in his work. He also invests time in the development of his teammates, which makes him an asset to any team. I wish him luck and I'm sure of his success in all future endeavours."
Anumeha Bansal
Ex-Microsoft, Currently @ Adobe
"
"ContentNinja has been a great team to work with! The team got a thorough understanding of our needs, and Apoorv helped us set up our sales and marketing hubs in a way that made migration easy. The team's hands-on training ensured that we were setting up complex and highly useful workflows from the first month."
Anirudh Sharma
Former Client
"
"We implemented HubSpot but it was completely new for us as our team had experience on other Marketing Automation Tools (MATs). But we are profoundly thankful to ContentNinja Team for making the HubSpot onboarding a breeze. These guys not just helped us with the complete walkthrough of each functionality of the platform but deeply assisted us to excel at each modules be it sales hub or Marketing Hub.They indeed helped us to launch our campaigns live and make use of the HubSpot features with some real data and insights.One instance if I could recall was their top guy helped us with the workflow till late 11 in the night so as we meet our launch time. TL;DR- They'd handhold you at each step and proactively assist more than you could expect an agency to deliver. So kudos to ContentNinja guys, we really enjoyed working with you. My rating beyond 5 STARS . Cheers :)"
Sandeep Singh
Former Client
"
"For our HubSpot onboarding, we were looking for a partner who would work with us for the implementation of the platform and not just provide trainings to our team and we definitely made the right choice going with ContentNinja. They ensured that our internal processes were mapped onto HubSpot in a seamless manner and also provided great suggestions based on industry best practices that could be incorporated into our processes easily. Their training sessions with our teams and willingness to go the extra mile to resolve our doubts really helped us get started with making full use of the platform quickly."
Gurleen Singh
Former Client

Beyond the Office

📚
Reading
Thriller addict from Hardy Boys to Jeffrey Deaver
🎮
Gaming
Multi-platform gamer. Xbox, PS5, Switch. Currently deep into horror—replaying Alan Wake and the Resident Evil series. RPGs and story-driven FPS are my favorite genres.
🏏
Cricket
Weekend T20 player in Bay Area
Soccer
Manchester United supporter. GGMU!
🐕
Dog Dad
Proud corgi parent in SF. My two German Shepherds back in India get daily video calls—the highlight of my day. Dogs make everything better.
✍️
Blogging
WordPress writer sharing marketing insights and startup stories

Let's Connect

Whether it's marketing strategy, cricket tactics, or video game and tv show recommendations—I'm always up for a conversation.

LinkedIn
Location
San Francisco
Bay Area
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